Founded by Len Ainsworth in 1953, Aristocrat Leisure Limited or Aristocrat, as it’s commonly known, is an ASX50-listed Australian gaming software provider with its head office in Sydney. All through the passing decades, Aristocrat has been a force to reckon with in the online gaming industry, giving it bragging rights in the bracket of cutting-edge developers of online pokies.
Through its sheer resolve to impress players on a global scale, Aristocrat has continuously expanded its base, with marketing and development offices in several countries like Russia, the United States, Japan, and South Africa as well as more than 200 other jurisdictions. However, the greater part of the research and development activities of Aristocrat are housed at the North Rye suburb of Sydney.
To date, this provider falls amongst the largest pokies developers in the world, coming at the second position after IGT. And in Australia, it’s considered the best and largest developer of gaming machines both online and in land-based casinos. With such an unmatchable reputation locally, Aristocrat even offers services to brick and mortar casino owners looking to enter the online market through products like the Live solution. Without any further ado, let’s take a look at why Aristocrat has held on its dominant position for over 6 decades!
Even though this software developer is hailed for its remarkable online gaming products, most of its finest creations are often crafted for land-based platforms and later adopted for online gaming. Thus, some of Aristocrat Gaming’s proudest conceptions are:
Aristocrat Leisure Limited has also rolled out various high-quality gaming cabinets such as the VIRIDIAN type which comes with several variants, and the VERVE hd.
The innovative VIRIDIAN cabinet series received critical acclaim on the global market owing to their efficient design. They have a green and energy-effective design and working mechanism that’s nothing like any of predecessors. Over the years, various adjustments have been made to the prime VIRIDIAN cabinet, and better and more efficient versions have been rolled out which include the likes of the RFX Stepper, the WS, and Hybrid Versions.
To date, the VERVE hd has always been highly regarded as a turning point on how pokie machines were design thanks to its remarkable features. In fact, in 2009 VERVE hd was listed among Casino Journal’s top 20 most innovative products in the gambling industry.
VERVE hd is armed with 2 HD 21.5-inch monitors, LCD buttons which can easily be programmed, a blanketing digital feature, plus an easily operable and cosy design framework. The framework was particularly designed to improve overall satisfaction and lessen the discomfort of gamers, especially during elongated periods of play for those who like to chase the big bucks.
These two are exclusive, connected jackpot-themed games which have amassed widespread fellowship and are a major income generator of the firm in land-based gaming platforms. The popular ‘Cash Express,’ for instance, comes with a lineup of super lucrative linked progressive machines such as Buffalo which as you may already know has an online version as well.
Like Cash Express, Jackpot Carnival also has several titles backing it up to produce some juicy progressive jackpot rewards. Typically, such progressive systems connect anywhere between four and sixteen machines, and the jackpot will be triggered at random. Bear in mind that theoretically, the upper limit of connecting machines under a single jackpot system could go up to 256.
On the whole, Aristocrat provides more than 300 exclusive game titles in their slot machine portfolio which is composed of both classics and modern video pokies as well as the land-based mechanical reels. Their slot games are classified into six sets: Relm, Participation, C-Series, E-series, J-Series, and M-Series. These titles just refer to the kind of machine, its software, and the primary technology.
While this provider extremely popular among players thanks to is its iconic Queen of the Nile slot, featuring an ancient Egyptian theme, its innovation doesn’t end there. The company also provides an assortment of machines with a vast range of exciting themes. They are always hunting for new affiliations and licensing deals in the entertainment industry to create brand new hits that resonate with the current generation.
As we speak, the brand has partnerships with media houses including Warner Bros, HBO, and ABC to bring players closer to their favorite past time shows. Thanks to these partnerships, you can immerse yourself in thrilling Aristocrat online slots based on mainstream TV shows such as the Big Bang Theory, Game of Thrones, WESTWORLD and the Walking Dead.
Other popular Aristocrat games include Where’s the Gold, Lucky 88, and Queen of the Nile 2. All these are 5-reel slots that comprise multiple paying lines, wild symbols, bonus free spins, and the well-known Aristocrat Gamble feature.
Unlike any other widely recognized software developer, Aristocrat Leisure Limited has maintained its sole focus on creating pokies for both online and land-based platforms. So far, the band hasn’t released any other casino games types like blackjack, roulette, poker, or even bingo. They are all about gambling machines and gambling machines only.
Even so, the brand still plays a critical role in the gambling business by creating casino management systems such as the System 7000 and the award-winning Oasis 360. Essentially, these systems are meant for the seamless and flexible management of the business end side of the casino with features such as:
With a mobile device, you can enjoy playing a wide variety of slots from any reputable Aristocrat casino site. The most widely supported mobile platforms are Android and iOS, but the games can still run on less popular mobile operating systems like Symbian, BlackBerry, and even Windows Phone. You can play the games directly from your browser or via the downloadable version where you’ll have to download the online casino software to get started.
After the procurement of the Product Madness brand 2012, Aristocrat became a bigwig in the social casino market. Through Product Madness, this software giant leveraged the already cherished casino brands and unveiled the flagship Heart of Vegas and Cashman Casino, social casino slots apps that topped the Australian charts.
In 2018, Aristocrat finalized the acquisition of popular social gambling firm Big Fish Games. This move ultimately helped them widen their reach to the gambling community as part of its expansion strategy to make the most out of the worldwide boom in mobile casino games.
Through these platforms casino enthusiasts can play their favorite games via major social media platforms like Facebook by using virtual in-game currencies for fun.
Every single game produced by this software provider has its rewards triggered at random, meaning that your wins, however big or small, are based on dumb luck. Nonetheless, there are still a couple of strategies that could increase your potential to land on bigger rewards. Some of the most effective are:
With its experience of over 60 years in the gaming industry plus a massive pool of employees in its branches worldwide, Aristocrat currently holds the license of developing and supplying its slots machines, plus other gaming products in more than 200 jurisdictions.
They have strict business ethics from the ground up, especially in matters of security. Their game systems are secured using industry standard 128-bit SSL encryption protocols to guarantee player safety at any given time.
Without a doubt, Aristocrat is one of the best developers of casino games and gaming software. Being the Australian champion and the second largest developer worldwide is no mean feat, and maintaining such a dominant hand in the business is not a walk in the park either. It takes plenty of hard work and consistent innovation, something that Aristocrat has been doing decade after decade.
With numerous casinos utilizing their games and software, you can easily enjoy their array of products across many different land-based and online casinos. Moreover, if you are a fan of the social casino, you will also have a handful of mind-blowing apps at your disposal on Facebook for action-packed competition with your friends.